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Wellington SEO Service – 3 Tips To Help You Build Smart Links


Search engines change their algorithms continuously in order to keep their search results up-to-date. In the past, webpage optimisation was the main factor that was used by search engines to determine the ranking of a website.  However, it only makes up around 10% of the total algorithm currently.  Linking from other websites is what carries the most weight with the search engines.


Linking refers to the process of contacting other websites that are highly relevant to your target audience, preferably with top rankings themselves, and asking them to connect to your website. By creating multiple links you end up with a web of links, hence the World Wide Web. Most people don’t have time to do this so they hire a Wellington SEO service to do it for them.


3 Tips To Help You Build Smart Back-Links

When selecting the websites you would like to link to, take into consideration what the search engines are looking for:


1 Search Engines Want To See Relevant Links

Bruce Chapman from Lnkateer.com, a leading search engine optimisation company, says that one of the things that they try to do is ensure every single link is relevant to that specific kind of business. If a website sells makeup, then a natural link would be one from a website providing makeup application methods. On the other hand, an unnatural link would be an actress’s fan club website. According to Chapman, it is a problem if it’s not natural.


2 Search Engines Want To See Consistent Results

It isn’t necessarily better to have more links. In fact, if you get too many links at the same time, like from a link farm. that can hurt your rankings instead of helping them. Obtaining 20,000 links this month and then 15 next month will trip the filters, and you will end up dropping in the search rankings. When it comes to links, search engines care more about quality than they do quantity.


3 Search Engines Want To See One-Way Links

Most often reciprocal links are just individuals exchanging links in order to increase their number of links. The search engines have caught onto this practice and have made changes to their algorithms. Chapman says that when one website links to another, that shows the other website is valuable and that a one-way link is probably worth at least 20 times what a reciprocal link is worth.


Achieving Natural Backlinking Results

To achieve good rankings in the search engines takes time, especially if you are trying to rank for more competitive keywords. You might be able to track the search engine for a short time, but they are becoming increasingly sophisticated, and eventually, that will end up catching up with you. Your trick will not only not work any longer, but you could get penalised by the search engines. The best way to obtain high rankings is to provide the search engines what they are searching for – relevant links and fresh content.


If your website is not near the top of the search engines, you are probably losing out on a lot of business. To see why your website isn’t succeeding, ask for a website audit. This is no charge and can show you what needs to be done to get your site higher in Google.


Wellington SEO Service