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Wellington SEO Specialist – Keyword Research Is Essential for A Business Website


For a website to be successful you need good quality keyword research. This gives the website owner good basic information not only for making the pages of the website match searchers’ browsing, but also gives the direction for all other online marketing actions.


If you don’t do it properly, your digital marketing will be more difficult, and most likely a failure. D If you get it done correctly, your site will be an engine for new leads for you. Well-researched keyword analysis will put you ahead of the competitors. Poor keyword research will leave you trailing way behind your competition. Below are some keyword research ideas used by a Wellington SEO agency.


Brainstorm a Range Of Keyword Options

Start your keyword research by brainstorming various words to describe your company’s operation. You can build a few sets of types of keywords like the actual service or industry. Add in plurals as well. Choose the verbs from the nouns of the industry for example, accounting from accountant.


Then come up with a list of the actual services you provide. Sticking with the accountant you could have annual returns, tax filing, GST returns, bank reconciliation, payroll, etc.


Finally, add in your location including the region and postcode.


The next step is to set-up a three-column spreadsheet. Name the columns:

The service, business descriptions, locality.


Enter the words, and then merge them together.


Combine the words to make multiple versions. A simple function using = cell & cell, then copy, paste special, values will convert the formula into a combination of words.


That all sounds complicated but it’s quite simple.


For example, a mortgage broker in Wellington,


  • “mortgage broker” for each of Wellington, Khandallah, Roseneath, etc.
  • “mortgage brokers” for each of Wellington, Khandallah, Roseneath, etc.
  • mortgage broking companies” for each of Wellington, Khandallah, Roseneath, etc.
  • mortgage broker service” for each of Wellington, Khandallah, Roseneath, etc.
  • mortgage broker specialist“ for each of Wellington, Khandallah, Roseneath, etc.


As a result, you can quickly build from one keyword, “mortgage broker in Wellington” to 25 with only those few variations. Imagine how many more you can make.


Search-terms with multiple words, are known as Longtail Keywords.  They have much lower search volumes but are much easier to get to the top of Google for.


  1. Use The Google Keyword Planner For More Research

Google’s keyword tool can produce more keywords and provide a guide to the popularity of each search-term by showing a range of the number of times that phrase is searched each month.


If you enter the domain name of your competitors, it can also show you their keywords too.


  1. Keyword Research Software

If you want to automate parts of the keyword research process there is a range of different tools you can use. Most of them draw their data from Google’s database, so the results will probably be similar but the advantage is the time it takes to complete the research.


Some will also give other data such as how difficult it is to rank for that terms based on the quality of the competition.


Keyword Research Service By A Wellington SEO Agency

If this sounds daunting or you don’t have the experience in Excel, then a Wellington SEO agency can help you. Someone who has carried out keyword research hundreds of times would be a good route for you to take.


Keyword research is not a guarantee of getting to Number 1 in Google however, it does give you lots of data you can use for your website, and other online marketing activities.


For assistance with your keyword research click here for GIG Internet Marketing, a Wellington SEO agency.