Reputation Management is now among the most significant digital marketing strategies you should consider. Lots of local businesses believe they can ignore reviews made online or perhaps hope that reviews will be a fad and go away. Some business owners will have been affected by a customer leaving a poor review online which turns them away from the importance of online reviews. Often they think it is just grumpy people making complaints because they have nothing better to do but this is a mistake.
Reviews Online Are Becoming More Important
There has been an increase in the number of review based sites, not just for the hospitality and travel industries. Review books have been in those industries for over a hundred years. But now there are more rating and review websites. Plus, business directories like Yelp mean that anyone can now post almost anything about a business online for all to see irrespective of whether it is fair or not. In many searches, these review websites show high in the search engines where anyone making a search can see them. This can be good or bad but whichever, reviews and star ratings are important as they increasingly influence potential clients.
Don’t leave it to chance. We can help you with your reputation management. Call on 021458089 or email andrew@giginternetmarketing.